Umag, positioned on the Istrian peninsula’s northwestern coast, is a Croatian town that beautifully marries its Roman heritage with the allure of the Adriatic. For those considering things to do in Umag, wandering through the town’s historic center with its Venetian houses and exploring the remnants of the town walls and defense towers are top activities.
The town’s coastline is dotted with lovely beaches and small bays, offering a perfect setting for relaxation and water sports. The ATP Croatia Open, an annual tennis tournament held in Umag, attracts sports enthusiasts and international players, adding to the town’s vibrant summer atmosphere.
Beyond its historical landmarks and coastal attractions, Umag is a gateway to explore the Istrian hinterland’s vineyards, olive groves, and truffle-rich forests. For those seeking the best places to visit in Croatia, Umag’s blend of history, Mediterranean charm, and sporting events makes it a unique destination.
Attractions & Things to Do in Umag, Croatia
1. Sea Star Festival
Umag hosts the Sea Star Festival every May, a significant event in the area.
Location: Held at the Stella Maris Lagoon in Umag, accessible by car, public transport, or walking from nearby areas.
Scenic Spot: A lively festival setting near the Adriatic coastline with music and performances.
Best Time to Visit: May, when the festival takes place.
Suitable for All Ages: Suitable for adults and older teenagers. Not ideal for younger children due to crowds and noise levels.
Price: Festival tickets start at approximately €30-€50, depending on the pass type.
Travel Tip: If you’re a music lover, planning your visit around the Sea Star Festival can provide a lively and entertaining experience.
2. Church of St. Mary and St. Peregrin

This architectural building and religious site is located in the city center of Umag. While it may not be considered extraordinary, its accessibility and historical significance make it a point of interest for visitors.
Location: In the center of Umag, easily walkable from most parts of the old town.
Scenic Spot: Historic architecture with a peaceful ambiance in the heart of the old town.
Best Time to Visit: Morning or early afternoon for quiet exploration.
Suitable for All Ages: Suitable for everyone, including families and elderly visitors.
Price: Free to enter.
Travel Tip: Visit this church if you are in Umag and interested in historical architecture. It’s free to enter and easy to find.
3. Coronica Winery
One of the top three vintners in Istria, Coronica Winery offers a fabulous property with contemporary architecture. The winery provides excellent explanations and tastings of their limited production wines.
Location: Just outside Umag, reachable by car or guided wine tours.
Scenic Spot: A picturesque winery with contemporary architecture and views of the surrounding vineyards.
Best Time to Visit: Late afternoon for tastings, especially during autumn harvest season.
Suitable for All Ages: Best for adults and older teenagers interested in wine culture. Not suitable for young children.
Price: Wine tastings and tours cost approximately €15-€25 per person.
Travel Tip: If you’re a wine enthusiast, don’t miss the opportunity to take a tour of this winery and enjoy the tastings.
4. Stella Maris Stadion
This sports complex is known as the tournament venue for the Tennis Complex clay courts of the tourist village Stella Maris. Famous tennis players like Carlos Moyá have played here.
Location: In the Stella Maris tourist complex, accessible by car, bike, or walking from the center of Umag.
Scenic Spot: Modern tennis courts surrounded by lush greenery near the coastline.
Best Time to Visit: During the ATP Croatia Open in summer.
Suitable for All Ages: Suitable for everyone, though young children may not find tennis matches engaging.
Price: Match tickets range from €20-€60, depending on seating and event.
Travel Tip: Tennis fans should consider visiting during the tournament season to experience professional tennis in a fantastic setting.
5. St. Pelegrin Church
A church by the sea coast, St. Pelegrin Church has a rich history dating back to the 11th century. Folk tales tell of Saint Pellagio’s steps visible in stone during low tide.
Location: On the coast near Umag, reachable by car or bike.
Scenic Spot: A historic church with stunning seaside views and unique folklore surrounding it.
Best Time to Visit: Low tide for a chance to see the “steps of Saint Pellagio.”
Suitable for All Ages: Suitable for everyone, particularly history and nature enthusiasts.
Price: Free to visit.
Travel Tip: Visit this church for a blend of historical and natural beauty, especially during low tide to see the legendary steps.
6. Cuj
Cuj is a specialty and gift shop known for olive oil and wine tasting. Visitors can enjoy a tasting of all the wines and olive oils offered.
Location: Located in the Istrian countryside near Umag, accessible by car or guided tours.
Scenic Spot: A cozy shop surrounded by olive groves and vineyards.
Best Time to Visit: Afternoon for tastings or during harvest seasons.
Suitable for All Ages: Best for adults; children may enjoy the visit but won’t participate in tastings.
Price: Tastings range from €10-€20 per person.
Travel Tip: If you’re interested in local products, make sure to stop by Cuj for a delightful tasting experience.
7. Park Umag
A beautiful park in Umag that offers a peaceful place to relax and enjoy nature.
Location: Within Umag, easily accessible by foot, bike, or car.
Scenic Spot: A serene park with greenery, walking paths, and places to relax.
Best Time to Visit: Morning or late afternoon for pleasant weather.
Suitable for All Ages: Perfect for families, couples, and mixed-age groups.
Price: Free to enter.
Travel Tip: Ideal for families and those looking for a quiet spot to unwind.
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Umag, Croatia: Ratings
Kid-Friendly Activities in Umag: 7/10 – Umag offers family-friendly beaches with calm waters, several playgrounds, and various family-oriented events, especially during the summer. The Istralandia water park nearby is a major attraction for children.
Nightlife in Umag: 5/10 – Nightlife in Umag is relatively low-key, with a few bars and clubs providing evening entertainment. The nightlife scene is more about relaxing and socializing rather than high-energy partying.
Sport in Umag: 8/10 – Umag is well-known for its sports facilities, particularly tennis, as it hosts the annual ATP Croatia Open. There are also numerous options for water sports, cycling, and hiking, making it a great destination for active sports enthusiasts.
Culture and Attractions in Umag: 6/10 – Umag offers some cultural attractions, including historical buildings, local museums, and art galleries. While it has a charming old town, it doesn’t have as many cultural landmarks as larger Croatian cities.
Gastronomy in Umag: 7/10 – Dining in Umag includes a good mix of local Istrian cuisine, seafood, and international dishes. The town has a variety of restaurants and konobas (traditional taverns) that offer high-quality meals.
Shopping in Umag: 5/10 – Shopping opportunities in Umag are modest, with several local markets, souvenir shops, and boutiques. For a more extensive shopping experience, visitors may need to travel to larger nearby towns.
Prices in Umag: 7/10 – Umag is reasonably priced, offering good value for accommodation and dining, making it accessible for a wide range of travelers.
Average price for a hotel night: 85-160 €
Cost of a lunch at a local restaurant: 11-20 €
Price of a beer: 3.5-5.5 €
Price of a coffee: 1.5-2.5 €
Beyond the City: Exploring Surroundings and Stays in Umag, Croatia
For those keen to discover more than the Istrian coastline, top day trips near Umag offer a journey into the heart of Istria’s truffle-rich forests and hilltop medieval towns like Motovun and Grožnjan, each easily accessible and offering a taste of the region’s rich history and culinary delights.
When it comes to finding the perfect place to stay, Umag accommodations boast a variety of options, from luxurious resorts with comprehensive amenities to quaint, historic boutique hotels in the old town, ensuring a delightful stay tailored to the needs of every visitor looking to experience the charm of Istria.
Sources:
https://en.wikipedia.org/wiki/Umag
https://www.getyourguide.com/umag-l89315/
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